Corporate giving is not a new concept, and yet we don’t often take the time to think about it’s impact. Here are a few benefits of corporate giving:*
Corporate philanthropy increases employee engagement and productivity. Up to 78% of employees want to engage is initiatives centered on giving.
Corporate philanthropy improves brand awareness and reputation. When you give, let your employees, customers, prospects, partners, and community know. The more good you spread, the better your brand perception.
Corporate philanthropy helps you attract top talent. Younger generations, especially millennials, are driving a shift and part of that includes considering a company’s values when deciding where to work.
Corporate philanthropy has been known to increase sales. When choosing between two brands of equal value, 90 percent of consumers are likely to switch to a cause-branded product.
Corporate philanthropy has tax benefits. While it could take time to realize some of the other benefits of giving, tax benefits come quickly.
Deciding which nonprofit to support in your corporate giving initiatives can be a big decision. Will your employees and company community approve of your choice? At Building for God Community Foundation (BFGCF), we feel as though we have something for everyone. That’s because we don’t just support one organization, we support many. From after school mentorship programs that help transform the lives of young people, to those who feed the hungry or care for the sick, BFGCF offers diversity.
If your company is ready to become more socially responsible, consider becoming a recurring donor as a member of The Perseverando Society. You donations will help the Foundation reach more nonprofit organizations and touch more lives.
Make a difference at work or at home by joining The Perseverando Society.
*www.givinga.com