Social responsibility has taken a front seat in terms of corporate priorities, thanks to the more than 139 million Gen Z and Millennials who are pushing for change on societal issues. As a result, businesses are being held accountable for their own level of involvement, as employees and consumers direct their choices toward companies making a concerted effort in helping to build a better world.
While this is great for nonprofits and community organizations who are reaping the benefits, businesses are realizing plenty of perks as well.
If your company has a plan in place that drives community involvement, you can expect to see:
A boost in employee engagement
Stronger brand awareness
Heightened company reputation
More meaningful connections
Lower employee attrition
Improved collaboration
Greater employee morale
A rise in the level of talent your company attracts
Opened doors for growth
If you don’t currently have a plan in place to be a more community-conscious company, a few basic elements to consider include:
Donating to a community-centered charity
Starting an employee giving (and matching) campaign
Spreading the word to customers about the causes you love
Going green
Offering mentorship and internship opportunities
Encouraging employees to volunteer
Starting a community page on your website
Forming a community-support committee
Talking about your efforts regularly with employees to gain greater company engagement
Highlighting and rewarding random acts of kindness
By becoming a community-conscious company, you bring a strong sense of purpose to the workplace. Studies on having a connection to a purpose find employees are 175% more productive and 64% more fulfilled than those without that same connection.* Similarly, companies with a connection to their purpose will be glad to know that purpose-driven firms are 30% more innovative and enjoy higher margins.*
Choosing Your Community-Centered Charity
If you have a Maryland-based company, consider Building for God Community Foundation (BFGCF). A 501(c)(3) nonprofit organization, BFGCF makes a difference in the lives of others by partnering with private, growth-oriented nonprofit organizations in our local community who have made it their life’s mission to care for the less fortunate and recognize them as our Champions in Life. Not only do we provide our Champions with grant funds, but we also offer professional and personal support and skills, like strategic planning, mentorship, accounting, and so much more. All of this support is designed to help each nonprofit grow and thrive.
By supporting the great works of community nonprofits, we are able to fulfill our mission of sheltering the homeless, feeding and caring for families, fostering the educational needs of our youth, and supporting those who protect our community.
The Perseverando Society recognizes the generosity of our greatest supporters. Its members are not defined by how much they give, but by their dedication. This special group is comprised of individuals, families, and businesses who have elected to recognize Building for God Community Foundation in their legacy giving and/or have chosen to donate to our mission on any recurring basis, including recurring employee giving program gifts.
Become a community-conscious company by joining The Perseverando Society. Your recurring gift sets a great example for others to follow and shows you’re an organization that cares. Learn more or enroll in The Perseverando Society.
*Source: http://scienceofpurpose.org/